JMGO, a tech company specializing in projectors, sells more than optimized content. Their product is about experiences, curiosity, and freedom. A projector can be targeted anywhere in a home, on walls, the ceiling or floor, even people in a home, and it can also just disappear. It is a feature and can be featureless, a product that takes away what you do not need. Something that de-clutters. Anything is a canvas. A home becomes boundary-less. What is possible when an image is no longer limited by size or a frame no longer holds the screen? This space becomes a staging ground for new and limitless experiences, a place to cultivate freedom and curiosity at home.
Here, the product is the point and inspiration. We begin and end with a lens. The door is an aperture, a focal point intentionally shrunk to be inviting without letting too much light into the interior and compromising the quality of the walls for projections.
The store has two levels; the ground floor is the store itself, with the silver pods showcasing possible use of the products. Six capsules reveal a different ‘home scene’: bedroom, dining room, living room, office, fitness, game room. The infinite canvas that allows those stories to happen.
The center of the store features a bar-like table that displays the product. A mirrored ceiling enhances the height. There are futuristic elements that hint at the technology at play without losing the warmness of a home or compromising the playfulness of experience.
The concept of the store as canvas resulted in the second-floor area taking on a photo studio-like energy. Round corners blur the boundaries between walls and ceilings, making guests participate in scenes. The ceiling is a big grid with tracks that allow display panels to be configured according to exhibition demands.
JMGO is a projection of freedom, of possibility. This new flagship was created to highlight the practicalities of the product and illustrate its many opportunities. JMGO creates products that spark imagination; so we built a world to reflect and expand upon it, content without borders.
