Capturing the Spirit of Motion
A flagship store should embody the brand's core identity and connect with the city it calls home. In this particular setting, the brand, centered around a global community and a mission of promoting "daily movement," is engaging with one of the most active cities worldwide. Through this project, our aim is to capture this compelling duality: the vibrant city's constant hustle and the physical engagement of its residents.
Dynamism Unveiled: A Living Canvas as the Facade
The building doesn't just invite you in; it's an ever-changing canvas that captures the spirit of motion.
As you walk by, you'll encounter a powerful moment that activates not only the store, but also the street.
The facade, reviving the traditional lululemon pattern through the transparency of its colossal, curved glass window allow people on the street to witness the ebb and flow of activity within the store, primarily through the grand staircase. This interaction between the store's interior and exterior world creates a dynamic and powerful sense of motion that resonates with the brand's essence.
A Playful Spatial Choreography
When you venture inside, the iconic Lululemon pattern transforms into a more energetic and engaging expression. This captivating shift is embodied by a series of dynamic extrusions that playfully interact with the store's spatial layout. They traverse across the walls and even extend to the ceiling, embracing both levels of the store before subtly fading into the background.
This intriguing transformation isn't just about aesthetics; it's a carefully orchestrated design that choreographs movement as an organizational flow. As customers explore the space, they'll find that the sinuous, fluid walls curving through the store serve as more than mere architectural elements – they act as companions, guiding people through the store, encouraging them to navigate the space with a sense of energy and purpose. While shopping for activewear, people embrace the very spirit of motion that Lululemon embodies. A retail adventure where design and movement intertwine, transforming the act of shopping into an engaging and dynamic experience.
Lululemon has always been about more than just clothing; it's about bringing people together and building connections. With this new flagship store, we, in collaboration with Lululemon, have imagined a gathering place where movement is celebrated, design is a constant source of inspiration, and community is held dear.
